Online branding is a fact of life in today’s fast paced Internet communications landscape. It is no longer just corporations and small businesses who need to consider their online image but also job seekers. While you’re in the market for a new opportunity have you made sure that your online message is accessible and interesting to potential recruiters and hiring managers? Here are three ways you can use the Internet to stand out as a job seeker.
- Use keywords in your LinkedIn profile. Like many internet tools, LinkedIn uses search algorithms to help individuals find what they are looking for on the site. Keywords are the best way to attract the right companies to your profile. When a recruiter or hiring manager searches LinkedIn for potential candidates they enter words into their search and the site returns results based on specific fields of information. Pay attention to the keywords in your headline, your job title, and your skills to attract more views. Also be sure to include all possible keyword combinations. You may be an executive administrative assistant but companies may also search for phrases like calendar management, travel arrangements, and Microsoft Office expert.
- Create a blog. Blogging has grown exponentially since the concept emerged over a decade ago. One of the best uses of a blog is to create a site that draws the attention of others in your industry. You want create compelling content that can provide valuable insight which will make your name stand out as an expert in your field. Update your blog consistently. Most experts suggest at least one post per week. Provide valuable content that your readers will want to share. Use social media to promote your blog.
- Be active in social media groups. Facebook and LinkedIn are two of the most popular online networking sites. Many users will keep Facebook for friends and family and do all of their professional networking on LinkedIn. However, both can be very useful for group interactions. Search both sites for groups that suit your experience and interested and participate in the conversations. Answer questions, share resources, and be a positive influence. This can be one of the best ways to make connections that will turn into professional resources.
Are you looking for more ways to develop your personal brand online? If you are looking for jobs in Arlington TX, contact us today.