There has been talk of a potential recession in 2023. We still don’t know what is coming down the pike, but preparing for a downturn isn’t a bad idea. Recessions are generally associated with layoffs, but that isn’t always true. Many companies are still hiring right now, but some candidates may be fearful of applying. Now is the perfect time to promote your job board. Here are some tips to help:
Promoting Your Job Board Today and Beyond!
Focus on Candidate Experience
The candidate experience starts with the job posting but doesn’t end there. Once someone clicks the “Apply Now” button, it must be easy to take the next steps. If your application isn’t easy to navigate, no one will apply. Keep it simple without too many hoops to jump through. That will help improve your candidate engagement even if we face a recession.
Use All the Available Tools
The entire process can be easily automated if you use the right tools. An applicant tracking system, for example, will help get your job posting out to more places and improve the SEO that will get your job postings in front of more people.
Write Attractive Job Titles
The job title is the first impression a candidate will have. Many companies like to get really creative with these, but that isn’t always the best solution. Keep the job title appropriate and standard, so more people see it rather than trying to get clever.
Make Your Job Descriptions Inclusive
We are learning a lot about how we use language, and unconscious bias has allowed specific exclusive language to go unrecognized for a long time. For example, words like Guru and Ninja can make some job seekers avoid applying. Avoid too many buzzwords and keep language gender-neutral.
Leverage SEO
SEO stands for search engine optimization, and it’s how sites like Google connect user input to results. SEO can also affect how many people see your job posting. Whether they’re entering their query into Google or a job board, the keywords they use will be what generates the results. Make sure you’re writing your job descriptions for those searches.
Work with a Recruiter
You don’t have to do it all alone. This is the perfect time to link up with a recruitment partner to help you source and screen potential candidates for open jobs. Recruiters can also give you additional flexibility when you hire on a contract basis due to the uncertainty of the economy.
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