Can your job descriptions make job seekers turn the other way? Your job descriptions may paint a picture of a toxic environment, and you don’t realize it. The language you use can and will make a difference. Here are some things that send qualified candidates packing and how to avoid them.
Quirky and Cute Headlines
Quirky and cute headlines don’t indicate a fun culture so much as a lack of maturity. Experts view this as trying a little too hard, and so do candidates. Plus, not enough candidates may see these jobs as they aren’t like to do a google search for “wizard” or “ninja” jobs; they’re searching for the actual job title.
Exhaustive List of Responsibilities
Some companies like to head any complaints off at the pass. By including an exhaustive list of responsibilities, you’re trying to avoid people saying, “That’s not my job,” or “that wasn’t in the job description.” However, too much is too much. People review the job functions, salary, and benefits offered and may decide it’s not worth their time or effort.
Broad Salary Ranges
Job descriptions with no salary range or an insanely broad salary range will also not see a lot of traffic. The salary ranges should be realistic, not encompassing every possible pay rate for every possible job. Salary transparency and fair compensation are top priorities for today’s job seekers.
Stress-based Language
Many companies want to convey the urgency of hiring or share the high-pressure environment of their workplace, but words that communicate stress. Red flags can include “fast-paced,” “high intensity,” or “works well under pressure.” These phrases trigger the idea that you will work an employee to the bone; most candidates aren’t willing to commit to that.
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