The War for Talent in 2020, and What it Means for Your Business

The employment market in recent years has been leaning toward candidates. Employers are finding fewer talented people with their necessary skill set, and that is increasing competition for top talent. So how can employers win the war for talent in 2020, and what does it mean for your business? Here are a few steps you can take to get ahead in the talent shortage.

Know Exactly What You Want

Before you can find the talent you want, you need to know exactly who they are. That doesn’t mean you paint a picture so specific that no one can live up to your expectations, but be thorough in your understanding. What are the must-have skills? What kind of values or personality fits in best with your current team? Have an idea first, then begin the search.

Craft Job Descriptions that Attract

Most companies put out job descriptions that read like laundry lists of skills a potential employee is expected to have. While that’s an essential part of the process, it’s only a part of it. You also need to write a job description that will make someone excited about applying. The best way to do this is to describe what you can offer an employee, not just demand what they should bring to the table.

Make Your Application Process Easy

Applications are changing rapidly, especially with online platforms. Often employers will make their process a little difficult in an attempt to screen out unqualified applicants. But there is one major side effect of this strategy. You also screen out qualified applicants when the process is so complicated; they’d rather move on to another option. Streamline your application to make it easy for top talent to apply.

Build Employer Brand

Another way the internet and digital communication is impacting employment is through branding. There was a time that your employment brand and reputation was strictly word of mouth. But today, more people are making buying, and employment, decisions based on social media presence. Make sure you have a good brand, are represented on the most popular platforms, and positively connect with your community.

Eliminate Unconscious Bias

Unconscious bias is precisely that. It’s the things you don’t even realize you’re doing when you evaluate employees. You may hire people who remind you of yourself, but that doesn’t mean they are the best candidate. Consider your biases and try to implement hiring processes that help eliminate it. Hire for more diverse mindsets.

Do you want an advantage to win the war for talent?

Contact CornerStone Staffing,  a leader in providing top talent in Dallas-Fort Worth, TX, and beyond, to discuss your staffing needs.


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