Today’s world of social media and online interaction has changed the job search process forever. Now, hiring managers are using all of the available information to vet, screen, and otherwise determine the quality of job candidates. In order to make the best impression, you need to spend time creating your own online brand that will put you ahead of your competition. Here are some tips for building a successful online brand.
Own your name
Did you know that web addresses are still pretty inexpensive? Services like Go Daddy or Google Domains exist to provide a marketplace to purchase any name with the dot com attached. First, check to see if your name is already taken. If not, invest in it. It is important to do this so your name doesn’t become associated with a different entity. If dot com isn’t available, then try dot net or another variation.
Highlight your expertise
This new website is now a platform you can use to demonstrate your expertise and accomplishments with future employers. Use the page as an online portfolio and keep an updated blog that will attract new readers. Employers are looking for subject matter experts, and they are turning to the web to find blog writers to help them stay informed. Be consistent with quality blog entries and the audience will grow. Connect with social media to promote your message.
Follow your passions
Your knowledge and skills may not be enough to set you apart from your competition. Employers want to work with people who are excited and passionate about the job they do. This is why people often say you should do what you love. When you find work that you love to do and feel inspired to do every day, you will find yourself in great companies who value your work in return.
Maintain a consistent message
Lastly, you want to make sure that the messaging across all of your online branding platforms match. Use a design for your website that you can replicate in social media or on business cards. This will be the thing that attracts readers and keep them coming back. It will be the brand they associate you with, just like they would with Nike or Apple.
CornerStone Staffing is one of the top employment agencies in Texas and can help you today! Contact our team to get started on all of your employment needs.