Use Mobile To Find Talented Candidates

Statistics show that a high percentage of working adults connect to the Internet solely through their smart phones and other electronic devices. Knowing this information, it is important that businesses target potential employees through these channels. How can your company have a digital presence so you can be found and impress the right candidates? Here are some tips to keep in mind.

Ensure your career page is mobile-friendly
Have you ever been on your phone browsing the Internet and clicked on a link that took you to a website that was too small and difficult to read? If a site is not mobile-friendly then it can be challenging to view on a phone. Most people will head to another web site rather than stay on the page to find out more information. Most web design services can easily create a mobile-friendly site that will automatically appear if your career page is accessed through a phone or tablet.

Optimize content for a handheld device
Not only do you need to make sure the page itself is easy to read on a phone, but you need to create content that will translate to the small devices. If something is too wordy, people aren’t likely to continue. People may say they will go back to it when they get to a desktop computer, but they rarely do. You only get a limited amount of time for a person’s attention so don’t give them a reason to leave your web site. For mobile pages use short headlines or easy to tap links.

Utilize social media
Of course, many of the people who spend their time on phones or tablets are focusing almost entirely on social media. Since Facebook, Twitter, Pinterest, and Instagram all have their own apps, they are easy to access and read. You want to target your audience where they already are and not make them find you in a new location. Make sure you have a Facebook page at the very least as that’s the most-used social media outlet. Other social media accounts will largely depend on the type of business that you do.

Make it easy to apply
If users see your job openings from their mobile phones then they need to be able to easily apply. Provide a button that allows them to apply with their LinkedIn profile or provide very basic information. Don’t expect them to fill in a number of text boxes because it is difficult to type on a small keyboard.

CornerStone Staffing Agencies in Dallas TX can help today with all of your staffing needs. Contact our team of experts to get started today!

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