You know that social media and online marketing is here to stay, but the industry changes so quickly that how do you keep up with it? If you’re looking to hire new top talent right here in Dallas, it’s helpful to understand the ways that social media will help you do that. If you’re considering your social media strategy for 2018, here are just a few things to think about to get started.
Know that social media is the top tool for employers and brands to use to gain general awareness. If you want people to recognize your name, create a social media brand around it. Most employers will use just a couple of platforms and the two most popular are LinkedIn and Facebook. Some will also use Instagram if they have enough photo content to make that useful.
Next, social media is a great place to post jobs. You can post links to your job board or post the jobs directly using services like Facebook Jobs. You probably remember when online job boards replaced the newspaper is the premier place to post jobs. Now, social media is taking a big chunk out of the job boards. Follow the audience.
Creating blog posts.
As a company, to build your brand, you should be telling your story. Having a blog is a great way to do this. You can host it on your company website. Get voices from around your company to participate. Create narratives that will draw the reader in and give them a full picture of who you are as a company. Share these through social media.
Engaging with the audience.
It’s also important to engage with your social media and blog reading audience. When someone comments, respond. Often top talent will connect with companies to try to set themselves apart from their competition. They create an online relationship so they get noticed when the company reviews resumes. This is a two-way street, however, so responding is an important part of the process.
Lastly, you may want to invest in social media to reach a wider audience. Facebook has reworked its algorithms to better support paying professional customers. Even other types of advertising can help build your social media presence when you include your social media handles in all of your branding.
Work with a Top Staffing Agency in Dallas TX
Are you looking for the right candidates to bring to your team? Consider partnering with CornerStone Staffing to work with a top staffing agency in Dallas!