Ranking high in a Google search is as much a science as it is an art. You can spend a lot of money working with consultants to optimize your SEO and your website to encourage traffic to view your company, or you can try to puzzle out the right combinations to do it on your own. Online experts have provided several tips and tricks to help you get the best out of your Google searches. They current trend in website optimization is to increase your “organic” search marketing so the flow of traffic to your website is seamless. As search engines are becoming smarter, keywords aren’t the only thing that is important for your website to be found. Here are several ideas you can implement to make the most out of your company website.
- Index your site. It is suggested to let your webmaster handle this process. Any pages that aren’t in Google’s index will never be found. You can do this directly with Google or other search engines.
- Choose keywords wisely for landing pages. If no one searches the term you use to index your site on your website there is no point to being number one. Even if most searches include terms you don’t prefer, pay attention to what people are actually searching for when it comes to your product.
- Make the pages engaging. Once you have landing pages for the keywords that drive traffic to your site, you need to make sure people want to stay on those pages once they are there. Make sure the content is compelling. This will be an ongoing process as you continue to audit your stats and optimize your pages.
- Attract links to your site. Once you have your index and keywords you need to encourage individuals to create links on other pages that point back to your site. The easiest way to do this is to comment on other blogs within your industry. As people start to understand your expertise they may recommend your website or include you a list of links on their site.
- Focus on your first 100 words. Google pays special attention to the first 100 words on any page so make sure those send the right message for the search engine. Make it keyword rich and informative.
- Use keywords in your URLs. For each new page of a website a unique URL address is created. Make sure you include the most important key words within each of these titles.
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