Social media has completely altered the way we communicate with candidates applying for open positions. Job candidates are constantly reviewing company websites and social media accounts to inquire about jobs available, or just connect in general. Your company brand, and what your employees say about your company, are integral to landing, or pushing away, top talent. Here are some industry insights for using social media to attract the best candidates.
Take advantage of the built-in audience
The most important first step for companies on social media is to know where potential candidates already are. Look at your typical target audience and create a presence on the social tools they use the most. Twitter and Facebook are the most common, but there may be other options (LinkedIn, Instagram, Pinterest) depending on who you’re trying to attract.
Set goals, track, and monitor results
Most people approach social media with a casual attitude. This is not a surprise considering the overall casual quality of most social media platforms. However, as a company looking to better understand the metrics of your recruiting program, set goals to help to determine if your efforts are productive. The casual attitude might be good for personal profiles, but taking a professional and measured approach to social media can be a great benefit for your company.
Empower your employees as brand ambassadors
You may be surprised to find out that potential employees aren’t only looking at the company Facebook and Twitter pages for information. They may also look for the opinions of your employees through these public platforms. Give your team the permission they need to share positive information about the company. Your best brand ambassadors are your current employees. Explain to them the impact they can make.
Create powerful engagement tools
Giving your staff permission to use social media is just the first step. The next is to give them a voice. Allow them to blog about important industry ideas. Use these platforms as a way to draw in potential employees and engage with them. Respond to comments, invite them to participate in a Twitter chat or contribute to a board on Pinterest. Sharing the company’s press releases or blogs on their personal pages increases the reach of your content organically.
Engage with your audience
Some companies believe that simply by putting information out there, they’ll attract the right candidate. But it does take a little more than that. When people respond to your blog comments Facebook posts, reply. You may simply say thank you for commenting or you can engage them in a more in-depth conversation about the topic. Taking your social media posting to the next level involves creating content that engages the reader and asks for more feedback in a way that’s not in their face.
Finding qualified, experienced personnel can be a challenge in today’s job market. Partner with CornerStone Staffing today to work with a top staffing agency in Dallas and throughout the state of Texas.