Current standards indicate that most serious job seekers should have a basic LinkedIn profile. But what does that mean for employers? When you’re looking for a new candidate for your open position, and you turn to LinkedIn, what are you really looking for? You can use LinkedIn to get real information that can help inform your hiring decision. Here is what to look for and how to use the information when you’re setting up interviews and making offers.
Look for sincere recommendations.
The recommendation section of a LinkedIn profile shouldn’t replace good, old-fashioned references, but they can be helpful. It is easy to tell the difference between a sincere recommendation and one that just goes through the motions. Look for details, mentions of specific scenarios, and how closely the individuals worked together. Then see how many sincere recommendations a person has.
Review mutual connections.
LinkedIn is built on first, second, and third-tier connections. For every person you add to your network, you also add an exponential network. Review the individuals that you have in common with your candidate. Can you reach out to anyone to discuss the individual candidly? What can you learn from these connections about your candidate that can help inform your choice?
See how active they are.
It can also say something about a job applicant when you see how active they are. Not only that they are active, but how they interact with their networks and groups. Do they provide information that is positive and helpful? Do they only use the site to promote themselves or do they share other useful information? Are they positioning themselves as an expert or a thought leader?
Read their blog posts.
Speaking of thought leaders, does this candidate use the LinkedIn blogging platform to share important information about their experience? LinkedIn blogs make it easy for professionals to demonstrate their expertise in their field. Even if they don’t post often, check for the quality of blog posts they’ve made in the past. Are these posts items that can help your company grow or share how knowledgeable your candidate is?