The following article was written by Bethany Peterson, a Staff Writer for the Dallas Business Journal. This article was posted on July 2, 2013:
Social Madness: The DFW finals begin
After 30 days of collectively beating out nearly 60 other contestants, the final two companies in each of three categories in Social Madness will compete this week for the DFW championship of the contest that measures a company’s social media engagement.
The winners will represent Dallas-Fort Worth in the national Social Madness competition and could win a $10,000 donation to a charity of their choice, should they win the national contest.
Here are the match ups.
In the Small business category: DealWell.com, a website allowing customers to buy discounted medical services, vs. Staff One Inc., a provider of human resource department services.
In the Medium business category: Cornerstone Staffing matching Dallas and Fort Worth companies and job seekers, will take on Alamo Drafthouse Cinema Dallas/Fort Worth, a movie theater, restaurant and bar.
And in the Large business category, the restaurant chain Chili’s Grill & Bar will compete against cosmetic maker and distributer Mary Kay.
Common threads run throughout the social platforms of the final six companies. Each company has told us they recognize the importance of engaging their followers, friends and visitors with photos, practical advice and a friendly, personal tone.
These companies have ridden the wave of their social media networks this far. To help move Dallas-Fort Worth’s most engaging company on social media onto the national stage, visit our Social Madness website by July 8 to vote, then check back on July 9 to find out who won. Related links: Dallas, Social Madness Industries: Retailing & Restaurants, Human Resources, Manufacturing, Media & Marketing
